What generation spends the most money?
Which generation spends the most? According to data from the Bureau of Labor Statistics,
Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually. Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend. Millennials (25-35) are next with $322.5 billion in annual spend. The Silent generation (ages 76 years and older) spend $162.9 billion annually.
Aligning on money is all the more pressing for younger generations, who are earlier on in their relationships and careers—nearly half (49%) of Gen Zers view financial compatibility as more important than physical compatibility. That's compared to 40% of millennials, 35% of Gen Xers, and 30% of baby boomers.
Type of spending | Percentage |
---|---|
Household bills and expenses | 52.34% |
Clothes and accessories | 44.07% |
Going out/entertainment | 37.49% |
Food delivery/eating out | 36.99% |
Boomers—born between 1946 and 1964—are currently the wealthiest generation on the planet.
Generation Y
Compared to Gen Z, millennials typically spend more money, which comes to no surprise, since they are older, more likely to be employed, and typically less reliant on their parents or guardians.
That milestone: The Millennial generation is now as wealthy as Baby Boomers were at the same age. The findings come from a study published in the American Journal of Sociology in September 2023 and based upon data from the National Longitudinal Survey of Youth, which is published by the U.S. Bureau of Labor Statistics.
This study provides insight into the frugal lifestyle adopted by Gen Z. Gen Z's behavior in spending money is by planning and controlling expenses, prioritizing functional needs or usefulness of a product, and bargain-hunting tendencies.
Younger American (millennial and Gen Z) families represented 33.1% of households and owned 9.3% of total family wealth (72% less wealth) in 2023. The baby boomers' shortfall was the smallest of the generations. SOURCES: Distributional Financial Accounts and Institute for Economic Equity calculations.
As one of the most philanthropic generations, Baby Boomers have had a considerable impact on the charitable sector. Having lived through significant historical events, many Boomers feel a sense of responsibility to give back to society.
What generation has all the money?
Baby boomers have the largest net worth
Baby boomers own 52.8% of all wealth in the U.S., compared to 5.7% of millennials, according to the Federal Reserve.
For example, a new study by the Investment Company Institute (ICI) finds that “Gen Z households have nearly three times more assets in the [retirement] plan accounts (adjusted for inflation) that Gen X households did at the same age.” More Gen Z-ers have retirement plans set up and they've saved more in those accounts.
The average millennial is now entering their "sandwich generation" era and willing to spend lavishly to have more time to themselves. Colleagues and friends said they're spending money on house cleaners, babysitters, elder-care workers, dog walkers, and smart-home features.
As societal trends continue to evolve, the narrative surrounding generational intelligence unfolds with fresh perspectives. A growing discourse suggests that Generation Z (Gen Z) is endowed with higher cognitive abilities compared to their predecessors, the Millennials.
This incidence of negative emotions is particularly high among Gen Z, which reports rates of anxiety, stress, sadness and loneliness at least seven percentage points higher than those of millennials, Gen X, baby boomers and the Silent Generation.”
Average Daily Spending by Americans 25-34 Years Old | |
---|---|
Groceries | $10.89 |
Clothing/Apparel | $5.59 |
Pets | $1.24 |
Overall | $208.77 |
Does Gen Z struggle more with mental health than millennials? New polling shows signs of a shift. Compared with older generations today, members of Gen Z are much more likely to report experiencing negative emotions such as stress, anxiety and loneliness, according to a new study.
Eventually, Gen Z will overtake Gen X too — but it'll be “a long time before they overtake millennials,” says Terrazas, because millennials outnumber all other generations in the United States so far. “It probably won't be until the early 2040s.”
There may be another factor creating so much wealth among millennials: inheritances. In what's known as “the great wealth transfer,” baby boomers are expected to pass down between $70 trillion and $90 trillion in wealth over the next 20 years. Much of that is expected to go to their millennial children.
Researchers claim the distribution of wealth among millennials is so uneven because the economic rewards for middle and upper-class lifestyles have increased, while those for the working class have either remained the same or declined.
Why are boomers so wealthy?
Collectively, baby boomers benefited a great deal from America's economic growth over the second half of the 20th century. The economy boomed in their childhoods as the U.S. became a superpower, and as adults, they had an easier time buying low-cost housing than their children or grandchildren would.
The "Me" generation is a term referring to Baby Boomers in the United States and the self-involved qualities associated with this generation. The 1970s was dubbed the "Me decade" by writer Tom Wolfe; Christopher Lasch wrote about the rise of a culture of narcissism among younger Baby Boomers.
Age and generation both matter for happiness. As between generations, those born before 1965 (Boomers and their predecessors) have life evaluations about one-quarter of a point higher than those born after 1980 (Millennials and Gen Z).
One of the more downbeat economic themes in recent years has been the calculation that millennials would be the first generation to be worse off than their parents.
Economic realities
High unemployment levels and low wages are making it difficult for many Millennials to make even minimal payments on their record-high amounts of student loan debt. At present, loan default rates are approaching historic highs, damaging Millennial credit scores along the way.
References
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